CREA conference is a fine ‘creativity’ conference to attend; Excellent learning, wonderful people and the most beautiful setting. Its been running now for 8 years and ive been fortunate enough to have attended 5 of those conferences, as both participant and leader. The trouble is that after a number of these, it can get a little difficult to find something really different. There is no doubt that many very smart people are evolving and developing the field, but often the content is very much a variation on a theme; so what to do?
CREA is an international conference – i think im right in saying there were people there from 20 countries this year (not bad considering there were only about 250 people in total). Primarily the programmes and expo presentations are delivered in Italian, French and English, sometimes bilingual, sometimes exclusively in one language….. and theres the problem, if you dont speak a particular language you can feel excluded from that particular programme or presentation [i should point out here that it is very unlikely at CREA that anyone other than yourself is making you feel excluded] Not only is this a pity because you miss out on the cultural mixing, but you potentially are missing out on some leading thinkers in the field….. just because you dont speak their language.
It occurred to me that understanding a language is simply a barrier Ive put up between my comfort zone and an exciting new world, and so I signed up for a French speaking programme “L’Art d’inventer des idees” led by Guy Aznar and Stephane Ely – Despite the fact that the only french I know is limited to that of a bar and the contents of my pencil case. The programme was all about slowing the process of brainstorming down, and liberating the imagination to evolve new ideas – a sort of “proactive serendipity” – As important for me though was how this technique could help a group progress into (and back from) the ‘imagination wilderness’ together – as one thinking machine. I liked the programme very much…. even though i understood very little of what everyone was saying.
So here is the interesting thing….. how come i could understand about what they were talking about, yet not understand what they were saying? I think first and foremost, I was interested in the subject, and that held my interest for 3 days (I suspect my mind might have wandered somewhat if the conference had been about carpet tiles). But another important aspect of all this was the fact that I was under no pressure (self inflicted or otherwise); the presenters and delegates welcomed me warmly and I simply let go of any ‘need’ and immersed myself in the rich atmosphere of exotic sounds, expressive body language, and passionate dialogs. And somehow everything seeped in through my eyes ears and skin. It was a fabulous experience in which I did something new, saw another leading expert in action, and learnt a bit more french